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Wishlist & Visibility Masterclass
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🔵 Start here [version 3.0] (9:37)
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How Steam Works
How Steam Works (11:12)
The 9 Types of Shocks (13:27)
Algorithm Chat: Wishlists And Followers (19:51)
How Many Wishlists Do I Need and Where Do I Get Them? (11:20)
What About Early Access (7:51)
Questions about the strategy (9:00)
The Roadmap (11:49)
The Two Types of Games (9:02)
Go-to-market Strategies
🔵 The Basic Go To Market Strategy (22:22)
🔵 Deepdive of Basic Go To Market Strategy (17:26)
🔵 Horror: Go To Market Strategy (11:28)
🔵 Rapid Release: Go To Market Strategy (18:42)
🔵 Wholesome Games: Got To Market Strategy (10:31)
🔵 We did no marketing: Go To Market Strategy (7:05)
Pre Production Marketing
🔵 Roadmap: Pre Steam Page (6:31)
Pre Steam Page Marketing (15:24)
Competitor Research (21:49)
What Is Marketing (12:49)
Real Talk: The Games That Don't Sell (24:55)
TikTok (6:56)
Twitter Pre Steam Page (31:29)
Twitter Dos And Dont's (12:32)
How To Setup Your Mailing List (42:15)
How To Email Your List (24:59)
How To Create A CRM (23:59)
Who you should follow and add to your CRM
CERTIFICATION: You are now a game designer
Summary: Pre Steam Page Marketing (10:46)
Case Study: Tiny Glade (12:18)
🔵 Social Media Hell Month (18:16)
🔵 Social Media Benchmarks: What is viral
Steam Page Launch
🔵 Roadmap Steam Page Launch (17:18)
Why You Need A Coming Soon Page (19:11)
How To Make A Steam Page (2:54)
How To Create An Announce Trailer (8:22)
🔵 Getting Trailer Launch Featuring (16:40)
Presskits: How To Make One (4:36)
ContactingThePress (10:36)
🔵 Marketing Beats Beatdown! (42:54)
🔵 Marketing Beats Beatdown Checklist
Day Of Steam Page Launch (7:49)
Post Steam Page Launch (9:18)
Algorithm Chat: Visibility Matching (14:25)
Steam Page Launch Frequently Asked Questions (12:39)
Algorithm Chat: Click Through Rate (12:48)
🔵 Drafting off Social Media Influencers (6:50)
🔵 Understanding A Steam Page Launch (6:05)
The Grind Pre Demo
The Pre Demo Grind Intro (10:32)
Algorithm chat: alpha, beta, demo, prologue (12:52)
Real Talk: The Pre Demo Grind (17:15)
Predicting Your Wishlist Rate (11:50)
Monitoring Your Wishlist Rate (13:26)
The Steam Page Grind (11:51)
How To Do Development Updates (12:08)
Development Updates Do's And Dont's (2:55)
Example Development Updates (10:14)
Streamers Pre Demo (6:34)
Twitter Pre Demo (18:23)
Game Development To Support Marketing (9:13)
Festivals Pre Demo (31:32)
How To Enter Festivals (29:30)
Reddit Pre Demo Large Subreddits (21:52)
Reddit Pre Demo Small Subreddits (17:21)
Live Q&A Pre Demo Marketing (54:05)
Beta
🔵 Roadmap The Beta (4:29)
What Is A Beta (4:42)
Beta Preparation (3:58)
Months Before Your Beta Launch (14:52)
Beta: 1 Week Before Launch (13:11)
Running The Beta (5:02)
Recap The Beta (7:56)
Demo Playthroughs
🔵 Slay The Princess (96:47)
🔵 Tiny Glade (53:50)
🔵 Bullwark (68:38)
The Grind Post Demo
🔵 Roadmap Demo (7:25)
The Grind Post Demo (3:35)
What Is A Demo (7:59)
Should I Make A Demo (12:27)
Demo Design Principles (14:01)
Demo Launch (12:11)
🔵 How To Launch A Demo (18:19)
Festivals After A Demo (6:24)
Streamers With A Demo (9:25)
How to Contact Streamers (16:11)
Should I Pay For Streamers (5:38)
How To Do Twitter Post Demo (3:09)
The Prologue Trick (16:31)
Summary Post Demo Grind (2:25)
Real Talk Post Demo Grind (8:19)
Things That Just Don't Work (10:33)
🔵 Steam Next Fest Basic Strategy (6:55)
🔵 Marketing for Steam Next Fest (15:39)
🔵 After Steam Next Fest (7:58)
Launching Your Game
🔵 Roadmap Launch (3:44)
Intro: The Last Month of Your Campaign (2:46)
Why Some Games Dont Sell Well (12:25)
Algorithm Chat: How Steam Picks Winners (10:34)
Should I Launch (6:41)
When To Release (10:54)
Release Date Trailer and Launch Trailer (4:49)
Estimating Steam Sales (17:29)
PR and Hiring An Agency (9:29)
10 Review Challenge (9:31)
1 Month Before Launch (11:35)
1 Week Before Launch (8:00)
Algorithm Chat: How Steam Promotes Your Launch (26:32)
The Launch Live Q&A Sept 7th (29:23)
🔵Proud of you (5:42)
Marketing Post Launch
🔵 Roadmap Post Launch (4:21)
Post Launch Marketing (2:10)
Real Steam (7:41)
Converting Wishlists (17:10)
Discount Strategy (17:31)
The End (4:40)
2026 Q&As
2026 Season: January (72:09)
Other Q&As
The Grind Post Demo Q&A (22:59)
Q&A Pre Production Marketing (52:17)
Live Q&A: Steam Page Launch (42:39)
Beta Q&A (39:01)
August 2nd, 2023 Q&A (40:11)
August 16th, 2023 Q&A (36:46)
August 30th, 2023 Q&A (63:13)
September 13th, 2023 Q&A (58:54)
September 28th, 2023 Q&A (40:18)
2024 Season: Week 1: Intro (109:10)
2024 Season: Week 2: How Steam Works (82:18)
2024 Season: Week 3: Pre Production Marketing (61:35)
2024 Season: Week 4: Steam Page Launch (63:57)
2024 Season: Week 5: The Grind Pre Demo (73:39)
2024 Season: Week 6: Beta (46:49)
2024 Season: Steam Page Review (129:25)
2024 Season: Week 7: The Grind Post Demo (65:09)
2024 Season Week8:Launching Your Game (57:02)
2024 Season: Week 9 (55:39)
2024 Season: Week 10 (54:30)
2024 Season: Week 11 (31:02)
2024 Season: Week 12 (14:28)
2025 Season: January (35:55)
2025 Season: February (28:13)
2025 Season: March (42:56)
2025 Season: May (46:18)
2025 Season: June (66:45)
2025 Season: August (46:13)
2025 Season: September (105:31)
2025 Season: October (30:22)
🔵 2025 Live Steam Page Critique (227:02)
🔵 2025 Black Friday Live Steam Page Critique (182:42)
2025 Season: December (30:04)
Why Some Games Dont Sell Well
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